Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

Who can be an approver in a campaign?

1. Anyone with a client account.

2. Anyone with an operator account.

3. Only managers within the organization.

4. Any user with administrative privileges.

The correct answer is: Anyone with an operator account.

The role of an approver in a campaign is crucial for maintaining quality and ensuring that campaigns are aligned with organizational goals. Individuals with an operator account are typically designated to carry out day-to-day tasks in Adobe Campaign, which can include reviewing and approving campaigns before they are launched. An operator account allows for a certain level of authority in the operational workflow, making it appropriate for these users to assess campaign strategies, content, and target audience before granting the necessary approvals. Having such accountability ensures that campaigns are thoroughly vetted by knowledgeable personnel who are familiar with the operational intricacies of the platform. Other options, while they might seem plausible, do not align with the standard practices for approval roles in Adobe Campaign. For example, individuals with client accounts may not have the necessary permissions to engage in the approval process, and while administrative privileges convey a higher level of access, they do not inherently grant the same operational focus that an operator account does when it comes to handling campaign approvals. Similarly, limiting approvers to only managers could hinder the process, as it may not account for the operational roles of other capable team members.