Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

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When can campaign reports on deliveries be accessed?

  1. Before delivery is finalized

  2. Only after the delivery results are final

  3. Immediately after sending the campaign

  4. At any point during the campaign

The correct answer is: Only after the delivery results are final

The correct answer is that campaign reports on deliveries can be accessed only after the delivery results are final. This is because the purpose of campaign reporting is to assess the outcomes and effectiveness of the delivery after all data has been compiled, including delivery success rates, bounces, and overall engagement metrics. Accessing reports before the finalization of results would provide incomplete information, making it challenging to gauge the campaign's performance accurately. While it may seem beneficial to access reports immediately after sending or at any point during the campaign, such access would only give a partial view of the performance. This can lead to misinterpretations or premature conclusions about the campaign's success before all responses and data are fully accounted for. Thus, to make informed decisions based on reliable metrics, it is essential to wait until the delivery outcomes are finalized.