Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

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What is the targeting dimension in a query activity?

The unique identifier of each record.
The type of record returned.
The total count of records retrieved.
The source of the data.

The correct answer is: The type of record returned.

The targeting dimension in a query activity refers to the type of record that is being returned from the database. When you create a query to target specific audiences or segments, you define the criteria that determine what records will be included in the results. This dimension is crucial because it allows you to specify the nature of the data you are interested in retrieving, whether it be customer profiles, event participants, or any other type of entity defined within the system. Understanding the targeting dimension is essential for crafting effective marketing campaigns, as it directly influences the audience selection process. By accurately defining the type of record, you ensure that the query retrieves the most relevant data aligned with your campaign objectives and business needs. The other options, while related to data, do not directly define the nature of targeting in a query context. The unique identifier pertains to individual records, the total count provides quantitative insights about the results, and the source indicates where the data comes from, but none of these address the broader aspect of what type of records you are specifically targeting in a campaign.