Adobe Campaign Business Practitioner (CBP) Certification Practice Exam

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If an email marketer wants to exclude Gmail addresses, what is a necessary fix to the query with the conditions provided?

  1. Change "and" to "except"

  2. Change "is empty" to "is null"

  3. Change "is empty" to "is not empty"

  4. Change "and" to "or"

The correct answer is: Change "is empty" to "is not empty"

When considering the need to exclude Gmail addresses from an email marketing query, it is essential to construct the query correctly so that it accurately filters out the specified addresses. Changing "is empty" to "is not empty" is crucial in this context. The logic behind this is rooted in the intention behind the exclusion. If the goal is to exclude Gmail addresses, the query must be set up such that it only selects those records whose email domain does not correspond to Gmail. By specifying "is not empty," the query ensures that you are selecting records that contain valid email addresses, thus effectively excluding any record that might be incorrectly flagged as belonging to Gmail while including other types of addresses. In contrast, options like changing "and" to "or" or "is empty" to "is null" or "is not empty" would not serve the particular goal of precise exclusion of Gmail addresses, thereby potentially including them in the selection. The clarity and directness of the query logic play a vital role in successfully executing the intended email marketing strategy.